Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Wednesday, September 17, 2008

We're Off to See the Biz

 

Although not related specifically to crime fiction, New York Magazine has a detailed and thoughtful look at the state of book publishing. Included are anecdotes about the new HarperStudio with its goal of changing the process of book returns by asking authors to forgo advances in return for half of their books’ eventual profit, as well as looks at topics like the desperate race to evolve into e-book producers, the dire state of Borders, the feeling that outrageous money is being wasted on mediocre books, and Amazon, which many publishers see as a power-hungry monster. The article makes the case that "publishing ends up looking like a mini-Hollywood, but even more dependent on sleeper hits and semi-reliable franchises." 

In a somewhat related article, the New York Times wrote about a new service, called Constellation, which will allow independent publishers the ability to use electronic readers, digital book search, print-on-demand and other digital formats at rates negotiated by Perseus Books Group. David Steinberger, the president and chief executive of Perseus, said, "We kept asking ourselves, ‘What does the independent publisher need to grow and succeed in the future?’ And this is what kept coming up."

Also from the book publishing technology department comes this note about Rock & Roll Homicide, a mystery novel which was initially promoted through the social networking site MySpace. When the first 200 buyers were analyzed, it was discovered that almost half were from a group of 18 to 35 year-olds that indicated they were not book readers. As author RJ McDonnell added, "Most of the buyers who fell into this category expressed a strong interest in rock music in their MySpace profiles." Although the jury is still out on using MySpace as a book marketing tool, especially for crime fiction, McDonnell's results are interesting.

The New York Times also had an article on book blurbing. Eric Simonoff, a literary agent at Janklow & Nesbit Associates, said, "I wish, and I think most editors would agree, that we should impose a moratorium on blurb-hunting."

NPR took a look at book trailers. Although some critics dismiss them as being ineffective, Lisa Gallagher, a senior vice president and publisher at William Morrow, says that trailers are vital, both for authors with well-established fan bases and for those still looking for a following.

Literary agent Nathan Bransford blogged about exclusives and literary agents.

And book publicist Rick Frishman tells you "Ten Things That Agents and Editors Hate."

Saturday, June 21, 2008

The Book Sales Roller Coaster

 

According to the Association of American Publishers, book sales in March declined 11% to $462.1 million (the bad news), although sales for the year to date rose 1.3% to $1.71 billion (the good news). It probably has to do with the increased gas and food costs, although there's no way of knowing at this point. The AAP also indicated which types of books were selling best:

Stronger categories:

  • E-books rose 58.9% (with sales of $4.4 million).
  • Children's/YA paperbacks were up 9.1% ($51.3 million).
  • Adult paperbacks sales rose 6.2% ($138.5 million).
  • El-Hi basal and supplemental K-12 gained 3.9% ($153.3 million).
  • Children's/YA hardcovers increased 2.4% ($48.1 million).

Weaker categories:

  • Audiobooks fell 44% ($11 million).
  • Adult hardcovers were down 25.9% ($103.1 million).
  • Religious books decreased 25.5% ($47.6 million).
  • University press paperbacks dropped 14% ($3.7 million).
  • Adult mass market declined 10.9% ($67.4 million).
  • University press hardcovers fell 5.7% ($5.9 million).
  • Professional and Scholarly books were down 4.6% ($46.8 million)


So what's a bookseller to do? During the BEA panel "Evolution of In-Store Events: From in-Store to Online," Book Passage's Karen West said they were having to revamp their web site presence (e.g. elements like author appearances, book clubs and other events). Fellow panelists and booksellers Dave Weich and Charles Stillwagon talked about some of the steps they're taking to harness the power of the Internet to sell books, including blogs (such as one that has authors contribute leading up to their store appearances), as well as outreach on general sites such as MySpace.com and YouTube.com and book/author-focused ones like RedRoom.com and GoodReads.com. As to whether that translates into more sales, it remains to be seen. Need more ideas? Powell's Bookstore even offers a film series. As Karen West added, "Bookstores are about community, and the current social climate is making more events possible," West added. After experiencing a "lack of intimacy in the 1980s and '90s, people are now looking to connect," she said. "Offer them a reason to come."

And maybe make it worth the extra $5 in gas it will take them to get there...